The Olympics are only a few days away. I love the Olympics – so many different sports, so many heroes and increasingly more villains. The TV coverage by the BBC is usually excellent and this will be the first to be broadcast in HD. I’m already impressed with the marketing and titles that the beeb are to use:
They were produced by Jamie Hewlett and Damon Albarn and are so different from the norm. That’s a good different by the way as there are lot’s of moan’s from traditionalists about the titles. Good to see the normally staid BBC doing something different. Let’s hope the GB team can be as successful. More importantly, let’s hope China do a good job of hosting the games.
Already there is doubts being cast on the full internet access that journalists were promised. Will they all stick to sport reporting or try and use this opportunity to report on what China really is like?