What should have been a post saying ‘woo – iPhone rulez’ has turned into a sorry saga. No iPhone for me today and at the moment, no date from Apple on when I’m likely to get one either.

I didn’t fancy queueing much this morning and driving by the local O2 store I was surprised to see around 40 people in the queue. That sealed the deal and I headed into town. The Apple store queue was quite light and they were obviously expecting more as they had lots of crash barriers out…and one security guy for every four customers! Looking down to O2 the queue was also big so I stuck with the Apple store. Some folk were already inside when I joined and within 15 mins we were all inside…but no phones had been sold. Roll on to 09:00 and one hour after opening still no orders had been processed.

The 02 site that Apple had to use was constantly crashing. They had no idea when it would be back up but annoyingly we couldn’t leave our names and come back later. If you want a phone you have to stay in the queue. Some folk left as they had to get to work. Free drinks from Starbucks were provided but even at 10:00 there were still no orders processed. This wasn’t looking good. By this time I knew that a couple of friends had failed at O2 and Carphone Warehouse stores due to limited stock so there didn’t seem much option. Again people asked to leave there names before leaving the queue and they were knocked back by Apple.

Finally at 10:20 a loud cheer – first phone sold.

Then a shriek at 10:21 as the system crashed…again.

Common sense kicked in at 10:30 and those that wanted to go could leave their details and Apple would keep the phone for you, phoning you back when things started to work so you weren’t hanging around anymore. I left and as far as I know my iPhone is still at the store with lot’s of others as I don’t think they sold any/many at the Glasgow store today. Shame others that walked out earlier didn’t get that option. On the way back to the car park I passed a couple of O2’s and Carphones – lot’s of 8GB, no 16’s. So Apple have lot’s of stock they can’t sell…stores within a couple of hundred yards can sell them but don’t have any. Where’s the logic in that?

They’ve now pinged out an e-mail asking for patience and they hope to get things sorted quickly. I do hope quickly means tomorrow but I have zero expectation now and don’t expect to grease up an iPhone until well into next week. I hope someone at O2 and Apple is getting roasted for this mess. While some of the people in the queue feel it’s solely O2 to blame I disagree. Stock management could have been so much better and both companies have had weeks to prepare for this. I guess for both of them the hype and news stories from this launch is priceless no matter if it’s good or bad.

Of course, in the grand scheme of things it’s not a big issue. It’s only a phone and I’ll get one soon enough. Feel better for that little rant though.

0 thoughts on “iFail”

  1. Jeez. But you do have one reserved right. With your name on it? You’re not gonna be told, oops we sold it?

  2. Would it be wrong to smugly point out that I’m leaving this comment via my new iPhone? Ordered online, was delivered and waiting for me when I got home. Took about an hour to get it up and running. Smug? YEAH! (Sorry)

  3. Well, 10 mins after the last comment I got a phone call from Apple to come in and pick up an iPhone. I got in, was taken passed the queue and dealt with really quickly. Nice one. Just need to get it setup now.

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