EMI and Apple…sitting in a tree

So, the big announcement today wasn’t Beatles on iTunes but something far bigger. Firstly all EMI music singles will be available DRM free for £0.99. Not only that it will be encoded at a higher bit rate of 256kbps. All EMI albums will be available DRM free and at the higher bit rate. £0.79 EMI singles at 128kbps will still be available too along with the DRM that is currently employed. You can upgrade any EMI DRM’d music that you’ve previously purchased on iTunes to the new format for £0.20. All this will be available in May.

About time!

I hate buying music from iTunes and not having it available on the 360 or other devices. The jump in quality is also a nice bonus. Well done to EMI for stepping forward and finally providing DRM free music. I don’t believe that 90% of consumers really said they wanted DRM free music at a better quality and higher price but it suits me. Hopefully some of the other music labels will follow in the coming year(s). So how many people thought it was all marketing when Jobs released his open letter regarding DRM in Feb this year? Ho ho.

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