As a very occasional gamer, Sony certainly have my attention with their products, in particular the “what else can it do”. 1st the PSP as a portable web browser and movie player – now the PSP3 running Linux. Of course the fact that the hardware is often subsidised so that you’ll buy software means that in the past hardware manufacturers haven’t been too keen on the likes of me buying hardware when there’s not a whole load of games I’m going to buy for it. As for price – I’ve said before, it’s usually VAT that’s the real killer, rather than the pure dollar/pound conversion.