This is a really interesting development. We’ve all known software piracy since the days of the Vic20 and Dragon32. Xbox Live turned that argument around – buy the official software to game online. However, we’re all a bit older now and probably don’t mind paying for stuff we actually value (for me every Bungie or Rockstar product). These guys have EARNED their money with some great products. I’d pay for stuff I valued, but should I pay for 99% of the films/movies/music/gaming out there are pap? Market economics might mean that only the best at their art (whatever that media might be) survive?