While Google, MSN and others may have more information than I like I still consider this to be information that I have published and I want to be fully in control of that. If a Google search finds more about me than I like that’s my own fault for openly using my name in a forum, website or e-mail. If I could easily share selected bookmarks through Flock then it wouldn’t have been an issue

It’s similar to when P2P apps burst out onto the mainstream – the options were there to not share My Documents and other files but how many people were lured into the free music without thinking about the privacy issues? Flock and other apps make sharing sexy but there is a limit and it would be nice to think Web 2.0 apps could let people pause for breath before the get the image of door to door salesman imposing their goods on the uneducated whether they want it or not. And as you said – once those links are cached in Google there’s not a lot you can do.